As an Afro-Latina, I grew up being told that my curly hair was “bad hair” that needed to be “fixed” I.e straightened, so that it could be considered beautiful. In the DR, we have unique hair care blends that have been used by women for generations to promote hair growth and length retention- I am the first to truly share those unique blends with the world.įor me, it’s also personally important to celebrate our natural, kinky, curly, Afro roots because they are not often celebrated. The ingredients that I use and even my style of formulation are heavily influenced by the way we approach hair care back home. Tell us how your Dominican heritage influenced your products and the business overall? Bomba Curls is a declaration that curls, kinks and melanin are beautiful. In my culture, natural hair has a stigma associated with it and I wanted to fight that stigma and make it easier for the older and younger generations to embrace their roots- literally and figuratively.
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I also realized that knowing how to properly care for your natural hair makes it a million times easier to embrace it. My edges and hair flourished! Friends and family noticed the changes in my hair and started asking me to sell them some of my oil at which point I realized I was on to something that had the potential to be a business. I started experimenting with creating my own coffee infused hair oil blend at home- being pre-med, with a strong chemistry background also helped-and I developed the Forbidden Oil. I’d just throw my hair into really tight buns and call it day, out of frustration! Traction alopecia set in and my mom suggested that I use coffee-an old Dominican beauty secret-to grow my edges back. I’d gone natural in 2004, however, lack of hair care knowledge left me feeling overwhelmed when it came to properly caring for my natural curls. How did you first come up with the idea for Bomba Curls?īack in 2009, I suffered from severe traction alopecia. We had the opportunity to speak with Lulu one-on-one about her personal journey and why creating Bomba Curls and drawing from her Dominican heritage was important to her. She started making small batches of what became Bomba Curls’ flagship product, The Forbidden Oil, the same product she crafted herself when she went natural years earlier and suffered from severe traction alopecia.
She began crafting recipes in her kitchen with knowledge gained from her Dominican heritage on effects of natural ingredients like coffee, cinnamon and pistachio oil. Ten years ago, Lulu had a vision of creating a company that was geared toward curly haired beauties that helped them to not only care for their natural hair but to embrace it and love it. CEO + Founder of Bomba Curls Lulu Cordero says it best “Money doesn’t create solutions the entrepreneur creates solutions and the money follows.” However, this is also a time when entrepreneurs are made.
As many people are experiencing job loss and financial insecurity, it can become easy to lose your drive. In times of uncertainty and upheaval such as the environment we are experiencing right now with COVID-19 and the nationwide uproar over the murder of black men and women by the hands of police, there are often new beginnings and new opportunities that emerge from the rubble.
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