Tencent has just launched another dating app – its 10th live app so far – called Quliao. Tencent launches its 10th dating app: Quliao
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Ĭheck out our latest ebook where we take a look at China’s number 1 super app, WeChat, and how to leverage it successfully across your campaigns. Read more about the new features on (Chinese). With a massive 1.2 billion MAUs, WeChat is pushing its monetization efforts and these new features should benefit not just its users but also its advertising partners. The individual channel page has now been split into 2 sections: the top part shows channel bio and tags specific to the video content on this channel (basically an “About Me” section), and the bottom part shows the most recent videos uploaded to that channel. Live streamers can now host competitions on their channels and award various prizes (excluding cash) to their viewers.ĥ.
Live streamers can now also use various beauty effects and filters on their streams.Ĥ.
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Live streamers can now talk to their followers on stream, in real-time, similarly to calling into a radio or TV show. Right: the WeChat Beans top-up amounts currently availableģ. Left: types of virtual gifts available for purchase This virtual currency can be bought with real money from the WeChat app. Users can now send virtual gifts to their favorite live streamers using a virtual currency called “WeChat Beans”. Right: what the new section looks like and the new “Go Live” buttonĢ. Left: the position of this new feature in the app On top of that, there’s a new “Go Live” button in this section which makes it easier for users to start their own live stream. This new feature upgrades the “People Nearby” section by allowing users to find friends but also watch live streams as well as videos uploaded by other nearby users. “People Nearby” changed to “Live Streams & People Nearby”. Looks like WeChat is continuing to push this highly monetizable section of the app by adding some new features and improving existing ones:ġ. In case you missed it, the “Channels” section can be found by tapping on the “Discover” button in the main WeChat menu. We previously mentioned how WeChat added an in-chat hashtag feature, which allows it to direct user traffic to the “Channels” section on the app. WeChat adds several new features and improvements to its “Channels” section Today we’re going to look at WeChat’s new features, Tencent’s newest dating app, as well as ByteDance’s push into e-commerce and payment solutions. Happy 2021! It’s a new year which means new opportunities to talk about the latest tech and marketing news from the world’s largest mobile market.
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